Google also going to bring out of app tracking feature!!

Google is taking a feature that was already done by Apple and is bringing an update to let Android users Make a choice out of being tracked by advertisers through apps installed on their devices.It will initially be implied for devices running on Android 12, though Google is in plans to bring the update focussed on limit ad tracking for a larger audience over time.

Once implemented, Android users will be able to restrict tracking by Making a choice out of personalisations using the unique advertising ID associated with their devices, Google noted in a support page.

This is similar to what Apple announced last year and finally rolled out with the release of iOS 14.5 in late April. The iPhone maker calls its move the App Tracking Transparency (ATT).

Credits: BharaniDharan

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